Content marketing – most of us are doing it, but do we really understand it? A couple months ago, I published a roundup of what I’d published on analytics in response to subscribers’ request. Another topic people have been interested in is content marketing, so here’s another roundup for you. This isn’t everything I’ve written … Read more
Here’s a first for this blog: a guest post. My policy has always been (and still basically is) not to accept guest posts on this blog (this article by Jennifer Mattern outlines some of the reasons why), but a great approach from Sarah Williams, followed by a post on storytelling that I know will provide … Read more
Anyone who knows me knows that I love trying new web tools, mobile and web apps and new sites – that’s just the way I’m wired. And some of my clients have used this to their advantage, because I’m often able to: recommend a tool (or two or three) that can handle the particular … Read more
How do you market your business when you don’t know what marketing is? Sharon Hurley Hall describes the evolution of her business marketing strategy.
A couple of weeks ago I helped a client with a series of articles for an email marketing campaign. Here’s what he had to say: “I’ve worked with Sharon for a couple of years now on different projects and her articles are always knowledgeable, of a very high quality and require no editing. Sharon’s … Read more
If you are starting out with a home based business, the chances are that your budget for promotion does not exist. When you are new to working at home, you may be lucky to afford all the electronic equipment you will need. However, promotion is essential if you are to grow your business and make … Read more