Sharon Hurley Hall – Blogging Portfolio, July to December 2015

The life of a freelance writer is a busy one, and it was for me in 2015. I’ve been writing, blogging and publishing on a range of topics. Here’s a portfolio of my bylined writing for the second half of 2015.

Crazy Egg

Main topics: conversion optimization, SEO, copywriting, user experience, analytics, mobile

• CRO Experts Speak: Your Burning Questions Answered
• Smart CRO: What We Can Learn from the Windows 10 Launch
• User Intent: How to Read Users` Minds for Better Conversions
• 29 Experts Share Their Conversion Optimization Wisdom
• Double the Power of Your Content with This One Change
• The 7 Questions Every Online Customer Has & Why You Need To Know Them
• A 45 Point Checklist for Optimizing Conversions
• 13 Reasons Your CRO is Failing
• 20 Copywriting Lessons from Stephen King
• How to Use Related Content for Better Conversions
• 22 Quotes of Analytics Wisdom Straight From The Experts
• The 20 Best Lessons from 100 CrazyEgg Posts
• How to Become a Better Copywriter: 21 Tips from the Experts
• Learn CRO Visually: 13 Infographics on Conversion Optimization
• How to Understand Your Social Audience for Better Conversions
• 7 Case Studies for Understanding and Using Heatmaps
• 23 Conversion Boosting WordPress Plugins
• 12 Lessons from CrazyEgg’s Most Popular Posts of 2015
• 7 Ways SEO Will Evolve in 2016

OnePageCRM

Main topics: productivity, motivation, sales

• The New Reality of Modern Sales
• Why Being Fit for Your Job is a Productivity Booster
• How Saying No to Distractions Says Yes to Productivity
• How to Bring Your Sales and Marketing Strategy Back from the Dead
• 10 Tips for Sales Call Productivity and Success
• 7 Ways to Achieve Consistent High Performance
• 7 Techniques for Beating Procrastination
• How to Meet Customer Expectations in the Modern Sales Process
• How to Build Trust with Your Customers Using Content
• Beyond Motivation: How to Approach Any Project for True Productivity
• 12 Steps to Build a Confident, Productive Sales Team

Crackerjack Marketing

Main topics: content marketing, marketing, social media, SEO, analytics

• 7 Common Content Marketing Mistakes
• How to Decide Which Social Network is Right for Your Business
• Why It’s Worth Investing in Content Marketing
• Using Google Docs for Content Collaboration
• How to Get the Most Bang for Your Buck with Content Marketing
• 5 Ways to Get More Eyes on Your Blog Content
• Memes for Marketing: Should You Use Them?
• Why You Should Avoid Digital Sharecropping
• 6 Ways to Understand Your Social Media Customers
• 5 SEO Changes That Will Affect Your 2016 Strategy
• 5 Things You Should Know About Facebook

Smartling

Main topics: translation, mobile marketing, analytics, localization

• What Should Your Global Marketing Agency Know about Translation?
• Mobile App Internationalization: Must-Have for Global Success

Adept Marketing

Main topics: digital marketing, SEO, CRO

• How Adept Helped Increase Monthly Donations by 53% For A Non-Profit With An Integrated Content-Focused Landing Page

Search Engine People

Main topics: social media, content marketing

• Bulletproof Your Social Media Strategy By Following This Framework
• 11+ Tools To Track Content Engagement

Freelancer FAQs

• How Do I Use Scrivener to Manage My Writing?
• How Do I Decide When Writing for Free is Worth It?

Team Project Mayhem

• Becoming a Professional Blogger: What Everybody Ought to Know

SelfStartr

• 7 Mobile UX Fails that are Killing Your Ecommerce Site

Write Life

• Raise Your Freelance Writing Rates: 4 Steps to Help You Get Paid What You’re Worth

Inturact – NEW!

• How to Market Your SaaS Off: 29 Blogs Every SaaS Marketer Should Read

Publicate – NEW!

• 10 Shortcuts to Deliver Expert Content Marketing With Ease

TextMagic – NEW!

• The Ultimate Guide to Business Texting Etiquette
• How to Maintain Your Smartphone
• Why 68% of UK WhatsApp Users Prefer Text Messaging

Picreel – NEW!

• Don’t Forget about Mobile CRO

Clickability – NEW!

• 10 Non-Negotiables for Effective WCM (related infographic here)

Launch27 – NEW!

• How to Do Local Email Marketing Right

Mobile Commons – NEW!

• SMS: The Missing Link in Customer Engagement?

Contributed to

• Using Scrivener to Write and Organize Your Blog Posts
• 39 Top Bloggers Reveal How They Get More Blog Traffic
• Freelance Collaboration: How to Work Well Together When You’re Far Apart
• 9 Content Marketing Tips from Savvy Specialists
• 117 Tips On How To Set Goals From Successful Entrepreneurs
• 15 Top Bloggers And Writers Reveal Their Best Writing Tool For Killer Blog Posts
• Podcast – Sharon Hurley Hall – Living The Freedom Lifestyle

Cited:

• Understanding the Basic Principles of Online Marketing
• 12 Reasons Your Audience Does Not Share Your Blogs
• 6 Top Resources for eCommerce Conversion Rate Optimization
• 47 Experience-Backed Social Media Tips From Experts
• Our Picks: Top 5 SEO Posts for Technology Marketers
• Paid Blogging Tools to Stake Your Lives on
• The Smart Marketer’s Guide to Choosing a Social Media Niche
• 6 Conversion Rate Optimization Tips for your Website
• Why My Blog is a Hog and Tips for YOU
• Now I Ask You, Is 10 Inches Just a Trim?
• Optimize Your Online Store, and Gain a Competitive Edge
• Page Speed: Are Slow Loading Pages Killing Your Growth?
• 10 Blogs with AwesomeSauce!
• Cloudswave’s Monday Mashup – December 21, 2015
• Clicky Beats Google Analytics for Ease of Use

Published on LinkedIn

• 7 Steps to Negotiating Your Business Problems Away
• How a Business Intelligence Solution Can Help Your SMB

Published on Medium

• Why It Makes Economic Sense to Use Social Business Technologies
• How to Find and Connect With Clients
• Freelance Marketing — How to Focus on Value

And, as if all this weren’t enough, during the second half of 2015, I did some ghostwriting, including:

• posts on SaaS marketing
• a white paper on WordPress
• a white paper on eCommerce
• an ebook on sales

That’s the end of this roundup. You can find more of my 2015 writing credits here.