Writing Press Releases

If you can write the news, you can write a press release.  As I’ve shown in my posts on Daily Writing Tips, the techniques for writing news stories and press releases are identical. As a former journalist and editor, I have read and written plenty of press releases, and the secret is simple:

PRESS RELEASE WRITING

  • a killer headline
  • a good angle
  • decent quotes

Here’s how I work. You hire me to write your press release. I will ask questions about the purpose of the release, the target audience, and the company. I will try to find out what will give us the best angle for the release, and I’ll create a release that will meet your needs.  I am fast, accurate and reasonable.  Check out the top of my testimonials page for feedback from my latest client.