If you can write the news, you can write a press release. As I’ve shown in my posts on Daily Writing Tips, the techniques for writing news stories and press releases are identical. As a former journalist and editor, I have read and written plenty of press releases, and the secret is simple:
- a killer headline
- a good angle
- decent quotes
Here’s how I work. You hire me to write your press release. I will ask questions about the purpose of the release, the target audience, and the company. I will try to find out what will give us the best angle for the release, and I’ll create a release that will meet your needs. I am fast, accurate and reasonable. Check out the top of my testimonials page for feedback from my latest client.
