Launch and Profit Newsletter Launchpad


Hi there, if you’re seeing this page, it’s likely because we’ve had a conversation about my upcoming Launch and Profit Newsletter Launchpad course.

That means you likely:

  • Want to start a newsletter from scratch
  • Have a newsletter but are struggling to keep the content going
  • Need tips on how to make money with your newsletter content

More than that, you’re likely a busy business owner or solopreneur trying to create and run a newsletter while keeping your business healthy.

You’re in the right place. My latest newsletter, launched in 2020, has been monetised from the start, and currently has around 6000 subscribers, including 250 paying subscribers. The income I earned from that helped fund my daughter’s university education.

I’m a former journalist, journalism professor and freelance writer, and I’ve created and launched several newsletters, starting in 2006. And just like you, I’m a person wanting to make an impact with my writing and content and reach the people who most need to hear from me.

That’s exactly what the Launch and Profit Newsletter Launchpad is designed to help you do.

Over  three sessions, you’ll learn:

  • What to look for when you choose a newsletter platform
  • How to keep the content coming and manage the process
  • What the options are for earning income from your newsletter content
  • and more.

The Launch and Profit Newsletter Launchpad will provide the foundation you need to create your own impactful newsletter and earn with your content, with insights into the tools and resources I’ve found most useful in my own newsletter journey.

Here’s a quick video introduction, then there’s more info below.

What’s inside

There will be 3 sessions of approximately 1 hour each (I’ll allow an extra 15 minutes for questions), currently scheduled for 12.30 Eastern on the following dates. You can book them individually, or book the series and get a bonus Q&A session:

Session 1: Platforms

Make sure the platform you need has the right features to help you publish easily without having to spend a ton of time on research.

  • Why start a newsletter?
  • Why platforms matter
  • The values question
  • My top tip on platform choices
  • Find your tech comfort zone
  • Balancing budget and features
  • Must haves and nice to haves
  • Key features of popular platforms
  • Domains and deliverability
  • Email analytics – what should you care about?

Session 2: Content

Get consistent with content so you can serve your audience without having to write every word yourself

  • What’s your why?
  • Three truths about content creation
  • What’s your starting point?
  • What will you write?
  • Who are you writing for?
  • Understanding repurposing
  • I’m not a writer; where do I start?
  • How to keep ideas flowing
  • Hacking content flow and formats
  • Peek into my process

Session 3: Monetisation

Earn a nice side income with the content you already have and with very little effort

  • To monetise or not to monetise
  • My top tip about monetization
  • Practical considerations
  • What makes your newsletter a good prospect?
  • In platform monetization options
  • External monetization options
  • DIY monetisation options
  • Other monetization options

By the end of this course, you’ll know:

  • What’s really important when choosing a newsletter platform
  • How to produce content regularly without doing all the work yourself
  • How you can make money with your newsletter

I’d love to have you join me.  If you still have questions, feel free to connect and message me on LinkedIn.

And there’s more: book the series and you get access to an additional session where you can ask any questions that come up for you after the training.

Session 4: Bonus Q&A

  • Recap of key points and top tips
  • Platforms Q&A
  • Content Q&A
  • Monetisation Q&A
  • Bonus: Newsletter growth tips
  • Your additional newsletter questions answered


Note: Your payment gives you access to the three main sessions. If you book the series, there’s also a bonus Q&A. If you can’t make the live sessions, recordings for each session will be available for at least 2 months after then end of the course.

Cancellation and refund policy: All sales are final. Since the content will be provided, this course is non refundable.