AUTHOR. SPEAKER. FOUNDER. ANTI-RACISM ACTIVIST
Advice for writing clients on business, marketing, writing, and more.
If you’ve been checking my site in the last little while you’ll notice that things have changed a bit. For a start, I’m not writing about digital marketing much any more. Instead I’m focused on content related to diversity, equity, belonging and social justice. You’ll also notice that my portfolio updates have got a bit … Read more
Sometimes, I don’t even know why I bother making plans. My 2020 action list has gone out the window for various reasons, not least of them a whole bunch of Covid-19 domino effects. We’re all fine in my house, but my daughter was at school in the US, and the year’s been bracketed by getting … Read more
Welcome to my 2020 writing portfolio. You’ll find a mixed bag of articles here. I write mainly for B2B audiences about digital marketing and business topics, but I hate to be pigeonholed, so don’t be surprised to see different topics and B2C writing, as the year progresses. Here’s my bylined work for 2020. The current … Read more
You’ve probably heard it a hundred times: doing business online is all about building trust. As Johnson Kee says, it’s about building a bridge between you and your potential customers. This helps them see how you can help them realize their vision for their lives and businesses. That’s especially true when it comes to online courses. … Read more
This has been a hugely busy year for me. I’ve got to work on some exciting writing projects, and have written even more than in previous years. As you know, I’ve written more than 1 million words in the last three years alone, including 70+ bylined articles in my 2018 writing portfolio. In mid-December 2019, … Read more
Think about all the landing pages that you’ve visited in your lifetime, whether they’re B2B or B2C. The best of them, of course, get you to do something and maybe get you to do something without you even really registering that you’ve completed an action. For example, you might feel the need to click on … Read more