In marketing, following best practices isn’t always a good thing. Best practices are strategies that have worked for other people. Know what they are, but recognize that they are only a starting point for figuring out what works for you and your audience. This is a message I share consistently in my work, and I …
Social Media: You Do You (Ignoring LinkedIn Best Practices) Read More »
You’ve probably heard it a hundred times: doing business online is all about building trust. As Johnson Kee says, it’s about building a bridge between you and your potential customers. This helps them see how you can help them realize their vision for their lives and businesses. That’s especially true when it comes to online courses. …
7 Things Your Students Want from Your Online Course Read More »
Can you believe it’s Q4 already? It’s been a busy, busy year. I’ve made some progress on my 2019 action list, with two months left to complete the last item. I shoehorned in an update to Writing for the Web, so it’s all good. I’m now prepping for the next run of my Biz of …
Think about all the landing pages that you’ve visited in your lifetime, whether they’re B2B or B2C. The best of them, of course, get you to do something and maybe get you to do something without you even really registering that you’ve completed an action. For example, you might feel the need to click on …
3 Key Tips on Landing Page Optimization [Infographic] Read More »
Every so often I share a list of the tools and resources that make my life easier. It’s been a couple years since the last update, so I thought I’d share my current list. Let’s start with some of the tools on my last roundup, which I still use regularly: Disclosure: Since my last update, …
I recently had a fun experience, talking to LinkedIn mentor and veteran educator April M. Hamm. She’s one of the mentors in the upcoming run of the Biz of Writing mentoring group. It starts on Monday, February 4, and I’ve just introduced a monthly payment plan. In the interview we talk about: What’s included in …
Interviewed About Writer Mentoring (and my book) Read More »
