You’ve probably heard it a hundred times: doing business online is all about building trust. As Johnson Kee says, it’s about building a bridge between you and your potential customers. This helps them see how you can help them realize their vision for their lives and businesses. That’s especially true when it comes to online courses. …
7 Things Your Students Want from Your Online Course Read More »
We’re now in Q3, and it’s been a busy year so far. The latest run of my Biz of Writing mentoring group ended in May, and my mentees are now clearer about their business and are creating excellent content for marketing. And, of course, I’ve also been doing a lot of writing. Some of my …
Think about all the landing pages that you’ve visited in your lifetime, whether they’re B2B or B2C. The best of them, of course, get you to do something and maybe get you to do something without you even really registering that you’ve completed an action. For example, you might feel the need to click on …
3 Key Tips on Landing Page Optimization [Infographic] Read More »
Every so often I share a list of the tools and resources that make my life easier. It’s been a couple years since the last update, so I thought I’d share my current list. Let’s start with some of the tools on my last roundup, which I still use regularly: Disclosure: Since my last update, …
I recently had a fun experience, talking to LinkedIn mentor and veteran educator April M. Hamm. She’s one of the mentors in the upcoming run of the Biz of Writing mentoring group. It starts on Monday, February 4, and I’ve just introduced a monthly payment plan. In the interview we talk about: What’s included in …
Interviewed About Writer Mentoring (and my book) Read More »
For the last couple of years, I’ve done year-end or new year roundups, looking at popular posts and various stats about my writing. But as I started drafting a similar post for this year, I decided not to do it. If you check out my recent 2018 writing portfolio, you’ll see that I’ve written hundreds …
