As I create this writing portfolio, I’m near the end of the most unusual February since I started freelancing. It’s usually a slow month for me, coming after the end of year rush, and before many clients have finalized their content strategy for the year. This month has been different, and it’s all to do … Read more
Sometimes, I don’t even know why I bother making plans. My 2020 action list has gone out the window for various reasons, not least of them a whole bunch of Covid-19 domino effects. We’re all fine in my house, but my daughter was at school in the US, and the year’s been bracketed by getting … Read more
Welcome to my 2020 writing portfolio. You’ll find a mixed bag of articles here. I write mainly for B2B audiences about digital marketing and business topics, but I hate to be pigeonholed, so don’t be surprised to see different topics and B2C writing, as the year progresses. Here’s my bylined work for 2020. The current … Read more
Last year, I took a simpler approach to managing my business goals. I set out a simple action list with my top three priorities for the year. It worked so well that I’m doing it again this year. Before I get into this year’s business goals, here’s how I did last year. My goals were … Read more
Every so often I share a list of the tools and resources that make my life easier. Here’s my current list: Disclosure: Since my last update, I’ve become an affiliate for some of the products, because I really like them, and think you will, too. So if you buy a product after clicking on my … Read more
In marketing, following best practices isn’t always a good thing. Best practices are strategies that have worked for other people. Know what they are, but recognize that they are only a starting point for figuring out what works for you and your audience. This is a message I share consistently in my work, and I … Read more
