As I mentioned in my last update, the early part of the year was unusually busy – I’m not complaining – because I’ve started writing about diversity, equity, and inclusion, and anti-racism. That work is pretty fulfilling, and I hope to do more of it during the year. As we head towards the middle of … Read more
Sometimes, I don’t even know why I bother making plans. My 2020 action list has gone out the window for various reasons, not least of them a whole bunch of Covid-19 domino effects. We’re all fine in my house, but my daughter was at school in the US, and the year’s been bracketed by getting … Read more
Welcome to my 2020 writing portfolio. You’ll find a mixed bag of articles here. I write mainly for B2B audiences about digital marketing and business topics, but I hate to be pigeonholed, so don’t be surprised to see different topics and B2C writing, as the year progresses. Here’s my bylined work for 2020. The current … Read more
Last year, I took a simpler approach to managing my business goals. I set out a simple action list with my top three priorities for the year. It worked so well that I’m doing it again this year. Before I get into this year’s business goals, here’s how I did last year. My goals were … Read more
Every so often I share a list of the tools and resources that make my life easier. Here’s my current list: Disclosure: Since my last update, I’ve become an affiliate for some of the products, because I really like them, and think you will, too. So if you buy a product after clicking on my … Read more
In marketing, following best practices isn’t always a good thing. Best practices are strategies that have worked for other people. Know what they are, but recognize that they are only a starting point for figuring out what works for you and your audience. This is a message I share consistently in my work, and I … Read more
